I RECENTLY SAT DOWN WITH FRED AND RANDI STERNFELD to get an update on their adventures in the world of theatre producing. They’d had a whirlwind time over the last 3-4 years as co-producers of the sensational musical Be More Chill – first Off-Broadway, then on Broadway, then in London, Japan and elsewhere.

Now I wanted to learn more about their involvement as producers of another huge project – the revival of the beloved Broadway musical, The Secret Garden.

Q:             How did you two become involved with The Secret Garden? This all actually began before Be More Chill, right?

Randi:       Yes. At the time, we were interested in getting involved in the producing side of the business.

Fred:         We’d already passed on some potential projects. We were waiting for that special project to come along.

Randi:       Something that both excited us creatively and also had a strong potential for success.

Fred:         Exactly. Secret Garden began when we were introduced, through a mutual friend, to the revival project’s Lead Producer, Jerry Goehring.

An excited audience in front of the Secret Garden stage at LA’s Ahmanson Theatre

Q:             What stage of development was the show at?

Randi:       Jerry was already working with the show’s creators, Pulitzer Prize and Tony Award winner Marsha Norman (writer) and Grammy Award winner Lucy Simon (composer). Marsha and Lucy were interested in reimagining and reworking the show with an eye to reaching a new generation of theatre goers.

Q:             The original Broadway production was in 1991, right? Nominated for six Tony Awards.

Fred:         It won three, including “Best Book of a Musical.”

Q:             Jerry said, “It’s one of people’s favorite musicals, yet no one has gone back and revived it until now.”

Fred:         There’s a unique kind of connection out there with it.

Q:             The children’s book the show was based on, by Frances Hodgson Burnett, was already beloved.

Randi:       Everywhere we go, we see that the musical has a special place in peoples’ hearts, too.

Q:             So you became co-producers.

Randi:       Before we said yes to getting onboard with the project, we had a series of phone conversations with Jerry and David Armstrong, who directed the development tour shows.

Fred:         Very smart people. And we were hearing great ideas.

Randi:       We were excited.

Fred:         The other thing it had going for it was that there was a plan to do a development tour at multiple L.O.R.T. theatres.

Q:             L.O.R.T. is the League of Resident Theatres.

Fred:         Right, it’s the umbrella organization for union theatres, professional regional theatres. The plan was to stage development productions at Shakespeare Theatre Company in DC, 5^th Avenue Theatre in Seattle, and Houston’s Theatre Under The Stars.

Q:             This kind of sounds like the modern version of the “out-of-town tryouts” Broadway shows used to do in Connecticut and elsewhere before moving to New York.

Fred:         There’s nothing like a live audience to illuminate what’s working in a show and what may still need a little attention.

Q:             So the development tour was extremely productive.

Secret Garden Technical Rehearsals in Los Angeles

Randi:       Oh yes! And we really enjoyed the creative process.

Fred:         Jerry, the creators, everyone – they all were very open to receiving feedback.

Q:             They must have been. According to Jerry, some of your ideas resulted in a rewrite to a major scene and revisions to others.

Fred:         Randi and I flew out a week before the first incarnation in Washington DC opened and sat through some of the tech rehearsals. Overall, it was gratifying to be able to not just be investors, but part of the process. I don’t think that’s always the case.

Q:             So: the show’s reimagined new version is produced at these three theatres. Then – right when it’s time for the next phase – cue ominous music…,

Fred:         The pandemic hits. And like pretty much every other live show in the country, The Secret Garden was put on hiatus.

Q:             That had to have been nerve-wracking. To say the least.

Fred:         The pandemic put the entire industry on hold. The future of almost everything was up in the air.

Randi:       You know, we had great faith in the show. We believed it would still have a life. But beyond that, things were as uncertain as everything else in the world.

Q:             There’s a danger, too, isn’t there – as the limbo gets longer, a show can lose performers, venues, staff…

Fred:         Yes.

Q:             Shows close and never reopen.

Fred:         Yes.

Q:             But not Secret Garden.

Fred:         (smiles) No.

Q:             Oh my gosh. When did things start back up? How did you find out?

Randi:       About the middle of last year – middle of 2022 – Jerry called and told us that the show was back on track and headed for a production in Los Angeles.

Q:             Just like that…

Fred:         It was full steam ahead. And, you know, I think the pandemic made our show even more relevant.

Randi:       There’s definitely a metaphor there. In the show, you know, Mary thinks the garden is dead –

Q:             That’s right!

Opening Night in Los Angeles at Ahmanson Theatre

Randi:       The show’s about this traumatized 10-year old girl, Mary Lennox, whose life drops out from under her when her parents die of cholera. She’s shipped off to an uncle and his family, who are also dealing with illness and mourning and loss. There’s this pall over everything – including quite literally the ghost of his dead wife Lily.

Fred:         But then Mary discovers Lily’s secret garden.

Randi:       And helps bring it back to life. And they all find a new path forward.

Q:             That’s certainly a story that needs to be told right now. So, The Secret Garden rebloomed in Los Angeles. With the Center Theatre Group?

Fred:         Right, that’s the producing organization. Jerry penned a deal with them and Tony-winner Warren Carlyle came aboard as the new director. The whole team was so talented. Some of Broadway’s best performers.

Q:             Was the work continuing to evolve?

Fred:         Oh, yes. There’d been a NY lab production, and a live-stream benefit during the pandemic. That’s actually when Warren Carlyle became involved. The original Broadway version was long – over three hours – and big, with lots of sets. The producers and creative team wanted to tighten it. For length, of course, but more importantly, to keep the story focused and moving forward. Hone in on Mary and her character arc and point of view, without losing all the other wonderful characters and events, of course.

Q:             Alright. The Center Theatre Group’s production at Los Angeles’ Ahmanson Theatre just closed its February-March run. How’d it go?

Fred:         Stellar. It got some rave reviews, and the audiences –

Randi:       Huge crowds.

Fred:         They were going wild for it.

Randi:       They were hooting and hollering. They literally kept stopping the show with applause and they were on their feet at the end before it even finished.

Fred:         All the elements were working. The humor was working, and it’s just…it’s just very moving.

Q:             It must feel so good, after the long journey and obstacles.

Fred:         There are always obstacles in theatre.

Q:             Not usually a global plague!

Fred:         (laughs) True.

Randi:       It’s been an unforgettable experience so far, that’s for sure.

Q:             And what does the future hold for this freshly bloomed Secret Garden?

Fred:         Things I’m not allowed to talk about yet.

Q:             (laughs) Geez. Turn into big-time theatre producers and suddenly your old friends can’t be trusted anymore…

Randi:       All we can say for now is, stay tuned.

Q:             Fair enough!

READ MORE about Fred and Randi’s national and international producing.

READ MORE about the Center Theatre Group production of The Secret Garden

Lucy Simon

From the Center Theatre Group blog:

How the Tony Award-nominated composer of The Secret Garden lives on through music, gardens, and cake

A new production of The Secret Garden opened at Center Theatre Group this week, one of the first major productions of the Tony Award-winning show since its Broadway premiere in 1991 and the passing of the musical’s composer, Lucy Simon. She was a Grammy Award-winning and Tony Award-nominated composer for Broadway, Folk, and Children’s music.

Lucy passed away in October 2022 from metastatic breast cancer—just a day after her sister, Opera Singer Joanna Simon, passed away from thyroid cancer. The two sisters were not the only musical members of the family—they are survived by their sister Carly Simon, who is also a musician and played with Lucy in a duo known as The Simon Sisters in the 1960s. Singing runs in the family as well. One of Julie’s favorite memories was singing with her mother.             read entire article

from BEACHWOOD BUZZ MAGAZINE
July 2018 Edition
By June Scharf

“I don’t know how 18-year-olds are supposed to know what they want to do in life,” says Fred Sternfeld, a 61-year-old Beachwood resident and avid local theater director. He clearly identifies with this issue since a direct career path eluded him early in his adult life. What he’d like to share with others who are experiencing this quandary is that it’ll be okay. He offers his own professional journey as a testament to his belief.

Producer-Director Fred Sternfeld

The latest and very noteworthy development in his life devoted to theater involves a producing role in the first Broadway revival of the 1991 musical The Secret Garden. It will be directed and choreographed by Tony Award winner Warren Carlyle for an opening in the 2018-19 Broadway season. Well-known New York producers, Gerald Goehring and Michael F. Mitri of Patriot Productions, picked up the show’s option in 2017.

Goerhring, who has guest lectured in town at Baldwin Wallace University, notes that what he sees in Sternfeld is someone who “has a sensibility for what stories need and what artists and the creative team require to stage a play.” For this reason and others, he involved Sternfeld in the entire creative process for The Secret Garden, beginning with casting and employing many of his insightful notes.

“They (Fred and co-producer/wife Randi) understand what each department needs, and they have the theater experience and background that make them very good at this work,” Goerhring adds.

During a recent staging without sets or costumes for an audience of theater owners, producers, investors and tour operators, the show received two standing ovations, which is typically unheard of during this process, according to Sternfeld.

THERE’S MUCH MORE! 
READ THE ENTIRE ARTICLE AT BEACHWOOD BUZZ MAGAZINE
or DOWNLOAD THE ARTICLE AS A PDF

Sierra Boggess, Clifton Duncan, Drew Gehling to Lead The Secret Garden Lab

Warren Carlyle directs the presentation in anticipation of a forthcoming Broadway revival.

Sierra Boggess will star in a lab presentation of The Secret Garden. (© David Gordon)

Bob Abelman | CJN Columnist

“Another op’nin’ of another show.”  ~ Lyric from “Kiss Me, Kate”

Not long ago, the backstage of the Longacre Theatre on W. 48th St. in midtown Manhattan was cleared out after “Nerds” – a musical about Bill Gates and Steve Jobs – abruptly cancelled its Broadway run less than a month before its first preview performance.

It happened so fast that the theater marquee still promoted its previous tenant, “Allegiance,” a musical about the internment of Japanese-Americans in the aftermath of Pearl Harbor that closed after just four months on stage.

 Actors and designers were released.

The dreams of the show’s creators were dashed.

Read the full article

t brought to tears, laughter, thought or wonder, they have just been given an empty experience.  Every good director understands that spectacle must serve the story–not be there for its own sake.  But even experienced directors can forget this from time to time.  When crafting a show, there’s always the risk of getting sucked into the spectacle and losing focus.  A director’s precious, limited time can be monopolized by the many pressing details of staging large numbers and managing vast technical elements.

Before he knows it, he’s only thinking about the how and not the why.  Then he loses sight of two important truths:  that everything, from the smallest detail to the most massive production number, must arise organically from the human story–the strivings, longings, passions, joys and disappointments of its characters.  And that large musicals of quality are large not to lure larger audiences, but because there is simply no other way to adequately tell them.

Oliver, Beck Center for the Arts, Lakewood, OH. Directed by Fred Sternfeld.

I even break this down further, and ask a question most take for granted–why do people sing in musicals at all?  “Huh?  Why, because it’s a musical,” one might answer.  “That’s what people do in musicals: sing.”  Yes, but why?  And why are we willing to suspend our disbelief and accept this strange convention?  Again, the answer is simple:  people sing in musicals because they must.  What they are feeling, what they are going through, is so powerful, so large, that normal words cannot adequately express it.  Their hearts are about to explode like a cannon and when they open their mouths they must sing.  If directors, actors, choreographers and designers approach musicals from this point of view–that the spectacle must never be there to serve itself, but the story–and that the characters’ stakes and needs are so powerful that only singing and dancing can express their depth–then a musical has a better than average chance of moving its audience.

The final point of view I bring to large musicals can be summed up this way:  large arises from small.  Just as a human body arises from billions of individual cells, so does a production number, a sprawling set, an ensemble arise from its smaller elements.  Of any praise I may receive from critics, the one that means the most to me is when they note that a large production of mine was not only lavishly staged and expertly constructed, but that each small moment was polished to perfection.  Because it’s the small moments that hold the key to moving an audience.  It’s why I insist that the even the smallest ensemble member do a detailed biography for their character.  Actors sometimes roll their eyes at this. “Why bother?  I mean, man, I’m just in the ensemble.  It doesn’t matter.”

Oh, yes it does.  It matters profoundly. Somehow, through the magical connection between actors and audience, it makes a big difference.  It brings an ensemble to life.  They are no longer some large human lump but a group of individuals with their own points of view and reactions.  Detail explodes from them.  So does passion and exuberance.  They are no longer dancing or singing simply for a paycheck or for the fun of performing, but from the needs of their character.

Like all theatrical truths, these can often get trampled in the rush to spectacle.  And it seems to me that it happens more and more. For ]\, they are something I must never allow myself to forget.  Because nothing bothers me more than a full stage and an empty heart.

[featured picture: Peter Pan, Beck Center for the Arts. Directed by Fred Sternfeld.]

The Concept.  As a theatre director, you gotta have one.  Will it be a traditional approach, or will you re-envision this work for the ages?  But ah, the pitfalls of pretension–we’ve all seen shows distorted or destroyed under the weight of a director’s need to be different or brilliant.  But sometimes, a bold concept can also spark an old warhorse to life. It can pull previously-unseen riches from its depths, rouse a jaded cast out of lethargy–even minimize defects that are inherent in the piece.

But how to navigate these treacherous waters?  If you’re like me, you do it by identifying the beating human heart of the story and never letting go.  Staying true to that can illuminate bold new avenues, but it won’t lead you astray.

Recently I directed George Furth and Stephen Sondheim’s Company.  The show explores the ambivalence and lack of connection that can occur in marriage, and the protagonist Bobby’s fear of commitment.  Despite its Tony Award for Best Musical, there has been criticism about the disparity in style between the book scenes and the songs.

Was there a concept that could glue the pieces together into a more unified whole?  Since the show is non-linear and episodic, an argument could be made that the fragmentary scenes–about his relationships with his friends and lovers–were actually playing out in his mind.  So designer Trad Burns and I conceived that Bobby was waking up in a nightmare state on his 35th birthday.  During transitions,  we kept going back to the nightmare, with his friends and lovers appearing ghost-like behind translucent windows and doors.  There was no furniture and minimal props, except a small pivoting, off-kilter platform that was raked and had doors on its surface.  This piece helped to symbolize Bobby’s isolation.  It became whatever furniture was needed–a bed, sofa, chair, bench.  Friends could even spin him around on it, amplifying the visual metaphor of his whirling confusion and disorientation.

For me, it was a concept that aided the story without distorting it.  It wasn’t an earth-shaking, “in-your-face” re-envisioning, but sometimes even the most subtle adjustment can yield amazing results.  The show was a success, with Cleveland’s The Plain Dealer critic Donald Rosenberg even saying, “Imagine my surprise to have enjoyed the intimate Fairmount Center version far more than the glitzy Philharmonic incarnation.”

Well, that’s very kind, Donald, but I wasn’t out to beat anyone.  The only beating I was interested in was that beating human heart.  And when a director is concepting, that, I think, is the important difference.

— Fred Sternfeld